It is business critical to be aware of how to position your organisation in society.

What we do

  • Analysis of current and desired position
  • Positioning strategies and plans
  • Implementation
  • Positioning and profiling leaders


Jan Glendrange


No organisation operates in a vacuum, and everything your business does creates a perception of you in the eyes of your stakeholders - be it customers, partners, employees, politicians, the media, or the public.

Zynk assists clients in all sectors to develop and consolidate strong positions in society and to gain and retain the licence to operate.

Our services include:

  • Analysis: how are you perceived today and what can you do to improve?
  • Positioning: what position should you take and how should this position be operationalised and communicated?
  • Strategy: how can you work purposefully and systematically to achieve and consolidate your desired position? What do you need to do and how should you communicate?
  • Implementation: positioning requires long-term work. We help you plan and implement an ongoing positioning programme.